The blog content should lead the reader to action, improved understanding and/or establish you as a credible source.
What’s the action you want the reader to take?
Do you want them to understand something better, learn how to do something, see you as a credible source, opt in for a freebie, sign up for a webinar, join your Facebook group?
Key tip: never write something without knowing what you want your audience to do.
Spend as much time on your blog post title as you do on the copy.
A good title is built around your search phrase and the most relevant words that will get your message across.
I touched on this earlier, but simple is always better. People don’t sit down and search for overly creative phrases. They search for how-to’s, ways to, clear focused items.
I usually write a working title when I begin my blog post then I’ll come up with 2-3 more titles after I’ve finished my post.
Then I compare the titles to the research that I did to make sure I’m not missing anything.
The length of your blog post should be no fewer than 1000 words. For best Search Engine Optimization are 2100-4000 words.
Usually, the first reaction that I get from my clients is “GASP!”.
But it’s not as hard as you might think. By using the blog post outline mentioned in #5, you’ll start to see that the pattern will guide you to a reasonable blog length.
You’ll never reach 1000 or more words if you don’t try. Set the goal and get to work writing a thorough post. Before you know it, you’ll be well on your way to hitting the 1000+ goal.
What if my post is under 1000 words?
It happens. Sometimes you just can’t get to 1000. Don’t stress about it. Write the best post you can and be done with it for now.
There are posts that I wrote a few years ago that didn’t hit the 1000 minimum. When I feel inspired, I’ll go back in and edit the post to reflect my new approach or inspired copy.
Whenever possible link your blog post to other similar content on your website.
This is big if you can do it. Backlinks are a great way to establish yourself as being credible in your niche.
This post has a couple of backlinks:
10 Step Guide for Onboarding a New Coaching Client
Business Lab with Lisa Bollow
As I conclude the post, I just want to give you a little encouragement.
Even the best writers struggle with content from time to time.
The key is honestly to just keep going.
Keep writing. We all get those voices in our heads that put doubt in our minds. Shut those silly voices up by being consistent.
Key tip: The antidote to writer’s block is to write!
On the following pages you’ll find a printable worksheet. Use it to capture all the details you’ll need to create your blog posts.