14. Get to know your host’s brand — if you haven’t already spent time on their website, do it. Read a few blogs, opt-in for one of their lead magnets (even if it’s not relevant to you…it’s to get to know your host’s style), check out their social media.
15. Research your host’s interview style — listen to at least 3 past episodes to become familiar with their tempo and tone.
This will help you adapt to their style and that’ll make you a great podcast guest.
16. Prep your message like it’s a keynote speech — hosts appreciate it when guests are well prepared and comfortable with the questions.
It makes for a better interview and you showcase your expertise.
17. Request the interview questions in advance if they’ve not provided them — this allows you to prepare thoughtful answers to the questions.
BUT… practice the answers until you have memorized them so you sound natural, like you’re having a conversation with the host, not reading from a script.
It’s even okay if you fumble your words occasionally, that makes you real. Just know your stuff, share your stuff, and stay on point to the questions.
Have you ever watched a talk show on TV? 99% of those shows go over the questions well in advance of the show not just to prep the guest but to keep control of the show. That’s why a pre-interview set of questions is great.
18. Don’t step on the host — basically, don’t interrupt the host and begin answering questions before they finish asking.
A good rule of thumb is to take a silent breath before you start speaking.
19. Be generous — you’re an expert, right? You’re going on a podcast because you want something from the exposure, right? Then give the good stuff away!! Don’t be stingy with your answers, go deep if you can, give away your best stuff.
Too often, people think that giving too much will keep potential customers from buying from them. NOT TRUE.
In my experience being generous as a podcast guest will get you even more exposure and customers.
A few of the experts in my niche who do it so well are Pat Flynn, Amy Porterfield, & Stu McClaren. I admire their dedication to generosity when it comes to the availability of their proven methods. By the way, they are extremely profitable.
20. Communicate don’t pitch — you’re not there to pitch your business but to share your wisdom, how you’ve helped your customers, tips that work, and a little about YOU.
People who pitch, unless asked directly by the host to do so, come across as greedy.
21. Have a media kit — even if not asked, send over a simple digital media kit or one sheet to your host. It’s just nice to have all of your info in one place.
22. Promote the show — promotion is often required and the host provides some detail on how to do it. But if it isn’t, promote like heck anyway.
A few things that could happen if you promote your interview:
- You could get asked to be a guest on another show
- You could get new leads
- You could get new customers
Notice I didn’t say anything BAD on that list. Promotion of the show is good for you. Like drinking enough water or eating clean. Just do it.
On-Screen Interviews — all of the above apply, plus…
23. Lighting — make sure you have enough light to be seen clearly on screen. In the world of lighting, what you think is enough, might not be.
A ring light works great to give you the light you need. Or, position your desk in front of a window that gives you natural lighting. Ring lights are GREAT for adding focused light for videos of all sorts. This one has a lot of good features.
24. Background — if at all possible, have a clean, simple background for your interview. Don’t do your interview in your bedroom with your bed in the shot, your closet open, or clutter everywhere.
If you can’t have a simple backdrop, consider staging your backdrop to look more presentable. Move some furniture around, have the lights on, make sure your space is clean and tidy.
25. Appearance — obviously, look your best. Not overdressed or totally GQ or glam. Be comfortable, look approachable, and smile.
Another point about fidgeting, especially on camera. What looks like a simple movement is amplified when you isolate yourself on screen.
There you go! 25 Tips on How to Be a Great Podcast Guest.
I hope they help you knock it out of the park as a guest podcaster.