IS YOUR SALES FUNNEL OPTIMIZED TO REACH YOUR CUSTOMER WHEN THEY WANT TO BUY? Do you really know your fastest path to cash with your customers? Have you mapped out the customer journey for each of the products and services you offer? Probably not. At least most of the business owners I encounter haven't.
IS A MEMBERSHIP MODEL PRODUCT RIGHT FOR YOUR BUSINESS? Are you a coach, consultant, service provider, or creative entrepreneur? If you are, this article will highlight how a membership model product can help you leverage your time and generate revenue for your business. There are only so many hours in a day and as entrepreneurs,
DIGITAL MARKETING Digital Marketing Metrics — Are you tracking your Cost Per Lead, New Leads Added & Revenue Per Lead? If not, you might be throwing your money away. There are 3 digital marketing metrics that will help you create more effective marketing campaigns. Tracking your cost per lead, new leads added and revenue per
WRITING BLOG POSTS I have nothing to write. I don’t know what to say. Where do I find inspiration to write for my blog? Have you ever uttered those words? Do you ever get stuck when setting out to create content? Here are a few quick tips to get you started: 1. Review the
WHY YOU NEED TO UNPLUG I hit a wall last week. A metaphorical wall, but, none the less — A WALL. We push, we drive, we work, we connect, we give, we serve, we plan, we strategize, we burn out. Yep, that’s what happened last week to me. I know, such is the life
NEW CLIENT ONBOARDING You got a new client! YAY! Now what? They signed on the dotted line, and they are ready to start working with you. No doubt that you have a process for working with your clients, but when was the last time you looked at how you onboard them? What is your
BRAND AWARENESS Brand Awareness is the First Step to Lead Generation We’ve all heard the phrase “KNOW, LIKE, TRUST” when we talk about marketing, but do we really invest the time into creating awareness campaigns that convert? In this article, I want to lay down the foundation of creating awareness so you can increase
CUSTOMER AVATAR Why you need to spend time creating an ideal customer avatar So many entrepreneurs spin their wheels in business because they jump into the execution of their products and services without taking the time to define who they want to reach. Sure, you may have a general idea of who your customer
HOW TO CREATE A SWIPE FILE A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects. – Wikipedia It’s a common practice in the marketing industry,
SEO FRIENDLY PDF TIPS Are Your PDFs SEO Friendly? Google’s search algorithm is rather mysterious. How it actually crawls the bazillion bits of data on the internet really is mind-boggling. Within those bazillion bits of data on the web are numerous PDF files, images, videos and the like. Because these types of files are
