Why You Need a Swipe File & How to Create One
Lisa Bollow 2017-04-29T12:36:27+00:00HOW TO CREATE A SWIPE FILE A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects. – Wikipedia It’s a common practice in the marketing industry,