HOW TO CREATE A SWIPE FILE A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects. – Wikipedia It’s a common practice in the marketing industry,
SEO FRIENDLY PDF TIPS Are Your PDFs SEO Friendly? Google’s search algorithm is rather mysterious. How it actually crawls the bazillion bits of data on the internet really is mind-boggling. Within those bazillion bits of data on the web are numerous PDF files, images, videos and the like. Because these types of files are
Are you the best kept secret in your industry? If you feel like you are, then you will want to continue reading. Building a business in the noisy online marketing space can be overwhelming. Everywhere you turn, you see a new widget, expert, program, course, guru, cat video…you name it. Our audience is being
Productivity Hacks for Entrepreneurs Are You as Productive as You Could Be? My definition of an entrepreneur is a little different than most. At its core, I believe the definition of an entrepreneur is someone who wakes up every day and makes something out of nothing. Most entrepreneurs have an idea about a business
Free Stock Photos Updated August 15, 2017 Great sites for free stock photos for your blog, website or social media graphics. Some of the paid platforms to get pictures are ridiculously expensive if you aren’t downloading a thousand images a month. So that sent me on a hunt for amazing images that I could
Marketing Tip Just because you wrote it, doesn’t mean people will see it. When you publish your blog posts, the next step is to market that post so that people will read it. Your blog is one of the essential marketing tools you have to drive traffic to your website. A regular content schedule is
